Approximately half of the companies surveyed in Aberdeen’s Metric-Driven Mobile Marketing study are challenged by the commitment to adapt their web content for the mobile channel, according to a recent report from Aberdeen Group, The Business Value of Adapting Web Content for Mobile Devices. Forrester Research recently projected that half of the U.S. population will [...]

Web content management (WCM) offered as software as a service (SaaS) has had its foot in the door of the enterprise for a few years, and as of 2011 is making serious inroads toward total acceptance. One look at the who’s who within SalesForce.com’s user base will confirm enterprise acceptance of SaaS applications, and there [...]

Even the most traditional businesses are aware that skillfully executed digital marketing has a direct impact on financial success. With “social” and “mobile” buzzwords now vibrating at a fever pitch, marketing professionals and executives alike are keen to harvest the potential of the latest channels and techniques to drive better business results, yet find themselves [...]

Armed with the best of intentions, their best people, and often best practices, many business organizations have gone about the process of choosing their web content management (WCM) systems from the standpoint of meeting emerging—and often critical–needs to bring rapidly burgeoning web content under control and to support the execution of online marketing programs. Many [...]

The recent wave of interest in cloud computing and the advent of services, applications, and web content management (WCM) systems delivered via the cloud has created a new area of high focus for technology publications, analysts, information technology (IT) departments, and C-level executives. The gradual and growing shift among global enterprises to the cloud computing [...]