Given the mission-critical role of e-business today, most traditional web content management (WCM) systems are actively failing in the enterprise setting. Inside small and medium-sized corporations, many WCM products have gained traction and are doing a reasonably good job. Not so in the enterprise, where it’s common for digital-marketing exectives to wait six months to [...]

As a localization project manager, you’re the captain of the ship — you’re the one who’s ultimately responsible for the crew and for everything that happens from port to port. The cargo is heavy and the turnarounds are tight. Will you deliver on time? On budget? Will the linguistic quality of your translations be up [...]

In recent years, as customer experience management (CEM / CXM) and web experience management (WEM) have begun stealing focus from garden-variety web content management (WCM), the teams involved with WCM technology are seeing ever more use cases for the integration of enterprise customer relationship management (CRM) systems and WCM systems. CRM/WCM integration is of increasingly [...]

Microsoft SharePoint is a simple fact of life in the enterprise. For document collaboration and publishing and for managing the document lifecycle, SharePoint is an effective solution for many large organizations. However, the advent of MOSS, which welded Content Management Server with SharePoint Services, hasn’t hastened the adoption of SharePoint as a web content management [...]

Your CFO is likely to want to undertake several important cost calculations before investing in any new web content management (WCM) solution. Return on investment (ROI) is important. Total cost of adoption (TCA) can be helpful. But TCO is the go-to measure for most enterprise stakeholders, which means that including every cost factor is of [...]

Web content management (WCM) offered as software as a service (SaaS) has had its foot in the door of the enterprise for a few years, and as of 2011 is making serious inroads toward total acceptance. One look at the who’s who within SalesForce.com’s user base will confirm enterprise acceptance of SaaS applications, and there [...]

Whether you’re looking to upgrade your web content management system or are in the process of evaluating one for the first time, the guidelines for ensuring a good choice and successful implementation have generally been the same. And to that end, it’s more than likely that your organization is considering kicking off a Request for [...]

Even the most traditional businesses are aware that skillfully executed digital marketing has a direct impact on financial success. With “social” and “mobile” buzzwords now vibrating at a fever pitch, marketing professionals and executives alike are keen to harvest the potential of the latest channels and techniques to drive better business results, yet find themselves [...]

In a time when the enterprise is obsessed with agility, nothing is more frustrating to a wider cross-section of people than operational and technical bottlenecks in web content management (WCM) that delay marketing campaigns, e-business programs, and the publishing of digital content—not to mention preventing IT from focusing on their own strategic projects. Freeing IT [...]

Recently we spoke with Manali Patel, a web solutions consultant with over 13 years of experience in implementing global web strategies on enterprise-wide content management solutions for Fortune 1000 multinational organizations.