Given the mission-critical role of e-business today, most traditional web content management (WCM) systems are actively failing in the enterprise setting. Inside small and medium-sized corporations, many WCM products have gained traction and are doing a reasonably good job. Not so in the enterprise, where it’s common for digital-marketing exectives to wait six months to [...]

Analysts from Forrester, Gartner, IDC and the other firms tend to be critical thinkers with broad experience who work hard and want their clients to be successful—and some of them are excellent. They absorb and compile a tremendous amount of information in a complex market, and can provide significant value to their enterprise clients. Other [...]

In recent years, as customer experience management (CEM / CXM) and web experience management (WEM) have begun stealing focus from garden-variety web content management (WCM), the teams involved with WCM technology are seeing ever more use cases for the integration of enterprise customer relationship management (CRM) systems and WCM systems. CRM/WCM integration is of increasingly [...]

Your CFO is likely to want to undertake several important cost calculations before investing in any new web content management (WCM) solution. Return on investment (ROI) is important. Total cost of adoption (TCA) can be helpful. But TCO is the go-to measure for most enterprise stakeholders, which means that including every cost factor is of [...]

Web content management (WCM) offered as software as a service (SaaS) has had its foot in the door of the enterprise for a few years, and as of 2011 is making serious inroads toward total acceptance. One look at the who’s who within SalesForce.com’s user base will confirm enterprise acceptance of SaaS applications, and there [...]

Whether you’re looking to upgrade your web content management system or are in the process of evaluating one for the first time, the guidelines for ensuring a good choice and successful implementation have generally been the same. And to that end, it’s more than likely that your organization is considering kicking off a Request for [...]

In a time when the enterprise is obsessed with agility, nothing is more frustrating to a wider cross-section of people than operational and technical bottlenecks in web content management (WCM) that delay marketing campaigns, e-business programs, and the publishing of digital content—not to mention preventing IT from focusing on their own strategic projects. Freeing IT [...]