Given the mission-critical role of e-business today, most traditional web content management (WCM) systems are actively failing in the enterprise setting. Inside small and medium-sized corporations, many WCM products have gained traction and are doing a reasonably good job. Not so in the enterprise, where it’s common for digital-marketing exectives to wait six months to [...]

Analysts from Forrester, Gartner, IDC and the other firms tend to be critical thinkers with broad experience who work hard and want their clients to be successful—and some of them are excellent. They absorb and compile a tremendous amount of information in a complex market, and can provide significant value to their enterprise clients. Other [...]

In recent years, as customer experience management (CEM / CXM) and web experience management (WEM) have begun stealing focus from garden-variety web content management (WCM), the teams involved with WCM technology are seeing ever more use cases for the integration of enterprise customer relationship management (CRM) systems and WCM systems. CRM/WCM integration is of increasingly [...]

As the second decade of the 21st century gets traction, the legal departments within many enterprise companies are coming into contact with their very first “cloud” or Software-as-a-Service (SaaS) contracts, whether for web content management (WCM or WCMS) technologies or for other cloud computing applications and services. There are significant differences between billing and ownership [...]

Your CFO is likely to want to undertake several important cost calculations before investing in any new web content management (WCM) solution. Return on investment (ROI) is important. Total cost of adoption (TCA) can be helpful. But TCO is the go-to measure for most enterprise stakeholders, which means that including every cost factor is of [...]

Web content management (WCM) offered as software as a service (SaaS) has had its foot in the door of the enterprise for a few years, and as of 2011 is making serious inroads toward total acceptance. One look at the who’s who within SalesForce.com’s user base will confirm enterprise acceptance of SaaS applications, and there [...]

Whether you’re looking to upgrade your web content management system or are in the process of evaluating one for the first time, the guidelines for ensuring a good choice and successful implementation have generally been the same. And to that end, it’s more than likely that your organization is considering kicking off a Request for [...]

The emergence of mobile and multi-channel marketing has fueled the fire around customer experience management (CEM or, as dubbed by Forrester, CXM), but especially web experience management (WEM). There’s zero debate as to whether or not engaging and retaining the attention of potential and existing customers is worth doing—it’s a matter of survival in this [...]

The recent wave of interest in cloud computing and the advent of services, applications, and web content management (WCM) systems delivered via the cloud has created a new area of high focus for technology publications, analysts, information technology (IT) departments, and C-level executives. The gradual and growing shift among global enterprises to the cloud computing [...]