Study: B2B marketing and sales professionals struggle to align content
Articulating a message that is consistent across all marketing and sales material can be essential for an organization, but according to a recent survey, it is not a common practice.
Date: Monday, 26 November, 2012 . Comments: Be the First
Organizations slow to adopt content marketing strategies despite stated interest
Content marketing is attracting widespread interest among marketing professionals, but just 38 percent of organizations currently have a content marketing strategy in place, according to a recent study.
Date: Monday, 8 October, 2012 . Comments: Be the First
