Even the most traditional businesses are aware that skillfully executed digital marketing has a direct impact on financial success. With “social” and “mobile” buzzwords now vibrating at a fever pitch, marketing professionals and executives alike are keen to harvest the potential of the latest channels and techniques to drive better business results, yet find themselves [...]

In a time when the enterprise is obsessed with agility, nothing is more frustrating to a wider cross-section of people than operational and technical bottlenecks in web content management (WCM) that delay marketing campaigns, e-business programs, and the publishing of digital content—not to mention preventing IT from focusing on their own strategic projects. Freeing IT [...]

Governance as it relates to digital content management can seem to marketing professionals to be a tool of choice of IT and management for keeping their department in line with pre-established procedures and guidelines. In fact, governance can be a surprisingly powerful factor in reaping the benefits for which a CMS or WCM were chosen [...]