Tuesday, November 29, 2011 – Gilbane Conference – Boston:  There’s no question when you attend a workshop with Scott Liewehr of Outsell’s Gilbane Services and Robert Rose, co-author with Joe Pulizzi of the book “Managing Content Marketing,” that you’re going to learn a lot and have a good time. Tuesday’s three-hour workshop for web content [...]

The QR code is slowly gaining traction as smart phone usage grows. By late fall of this year, Nielsen projections show over 150 million smartphone users in the United States alone. While the youth market, tech-savvy and affluent have been actively engaging in mobile for sometime, the demographics will continue to shift over the next [...]

The emergence of mobile and multi-channel marketing has fueled the fire around customer experience management (CEM or, as dubbed by Forrester, CXM), but especially web experience management (WEM). There’s zero debate as to whether or not engaging and retaining the attention of potential and existing customers is worth doing—it’s a matter of survival in this [...]